MTV, which stands for Music Television, was founded in 1981 by media mogul Robert W. Pittman. It was originally created as a 24-hour music video channel, but has since expanded its programming to include reality shows, movies, and other forms of entertainment. The name MTV was derived from the phrase "music television", and the official MTV logo is iconic, featuring electric lightning bolts and the phrase "Good Vibes".
The original MTV logo was created in 1981 by Manhattan Design, a New York City-based design firm. It featured a rainbow-colored "M" with a yellow lightning bolt on the right side. This logo was used until 2010, when MTV decided to update its brand identity. The new logo featured an orange and purple gradient "M" with a black lightning bolt surrounded by the words "Music Television". This logo was used until 2017, when MTV unveiled its current logo - a black and white "M" with an electric lightning bolt and the words "Good Vibes".
The current MTV logo is meant to evoke a sense of energy and optimism, and it reflects the network's commitment to music and entertainment. The lightning bolt is also a nod to MTV's history as a channel dedicated to music videos. The "Good Vibes" phrase is meant to reflect the channel's mission of providing a positive, uplifting experience for its viewers.
The MTV logo has been a fixture on televisions for over three decades, and it has become a symbol of the MTV brand. It's a reflection of the channel's commitment to providing an entertaining, fun, and inclusive experience for its viewers.
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